Business to patients

MULTICHANNEL CONTENT DELIVERY AND MARKETING

mission

We work to ensure that up-to-date information about medical solutions reaches the patients as soon as possible

PROVIDE SOLUTIONS TO THOSE WHO NEED IT RIGHT NOW

We will develop and execute an effective multichannel campaign targeting patients, HCPs or pharmacists

back

Patients are unaware of your product?

HCPs prescribe your competitor?

Pharmacists switch your patients to other products?

Product already registered?

Yes

No

We will conduct an effective multi-channel campaign

We will assist with registration and Market Access

Effective solutions for working with doctors and pharmacies

contact cofactor!
contact cofactor!

EFFECTIVE SOLUTIONS FOR TARGETING PATIENTS

HOW PATIENTS LEARN ABOUT YOU?

HOW TO SUPPORT THOSE WHO BEGAN TREATMENT?

CONTENT MARKETING

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  • Content marketing is the most advanced and effective promotion tool
  • The goal is to anticipate and meet an existing clients need for information and answer the requests

PROMO ACTIVITIES AND SPECIAL PROJECTS

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  • Development of on-line/off-line creative events and PR-activities
  • Promotion of early diagnostics, social actions
  • OTC drug advertising

HOTLINES

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  • Informational support for patients and their caregivers
  • Inbound and outbound calls
  • Surveys
  • Referrals to loyal clinics

SCHOOLS FOR PATIENTS

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  • Live educational activities for patients and their caregivers with support from local clinics
  • Program development
  • Key opinion leaders involvement
  • Participant recruitment and event logistics

PATIENT SUPPORT PROGRAMS

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  • Digital solutions
  • Promotional websites
  • On-line schools
  • Free medications delivery
  • Partnership with on-line pharmacies and chains
  • Discounts and reimbursements
  • Support by volunteers (patient like me)

EFFECTIVE SOLUTIONS FOR DOCTORS AND PHARMACIES

HOW HCPs LEARN ABOUT YOU?
HOW TO INCREASE PRESCRIPTION?

CONTENT MARKETING

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  • Broad coverage and engagement of doctors via digital content delivery
  • Informational and news digests, clinical cases, quizzes etc
  • Promotion and advertisement in professional publications
  • Connecting different channels into a meaningful and personalized communication

TELEDETAILING

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  • Broader coverage and more frequent interaction with doctors via phone visits
  • Script development for tele- representatives
  • Integration with CRM systems

EDUCATIONAL PROGRAMS

ON-LINE EDUCATION

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  • Webinars
  • Video conferencing
  • CME modules developed for independent online projects or together with medical professional societies
  • Developing websites, text and video content
  • 3D-animation

SCHOOLS, WORKSHOPS AND CONFERENCES

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  • Educational medical event organization and management
  • Content development
  • Working with key opinion leaders
  • Audience engagement
  • CME accredication
  • Logistics

FOREIGN ON-LINE MODULES

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  • CME in collaboration with leading international medical schools
  • Harvard University, John Hopkins, New York University
  • Native-speaking trainers and the potential for the addition of lectures read by local professionals

contacts

Moscow, ul. Kedrova, d. 21, korp. 1 +7 (495) 255-01-04 info@cofactor.ru